As a member of one of the industries leading email design and marketing teams i was privileged to work on some groundbreaking projects, pushing what people thought was possible in email design.
I’ve been lucky enough to work with LEGO for a number of years, being part of many high end user experience, web and email campaigns.
Belmond opened up a lot of web & user experience projects. The first project i’ve shown was to increase the clickthrough on their suite packages . I managed this by firstly improving the overall design and layout of the page. Further on in the process i worked closely with the strategic teams to AB test and would slowly tweak sections to truly perfect the outcome and performance of the page.
The second example was to create a design that would engage their target audience into signing up to the Belmond newsletter. I focused on the tone of voice and incorporating a number of different styles and beautiful artwork to visually appeal as well as to create an easy and accessible form for the user to engage with.
123.ie needed a complete email design & platform overhaul. We approached this by designing a modular template that could produce any number of email styles and was accessible for the client upon handover. I refreshed their brand, sourced applicable images and designed modules that were bespoke for their needs. The template was fully optimised and designed in a way that was future proof & malleable.
These design concepts are showcasing our Kinetic modules. Kinetic is a form of interactive and high end email design which can also be used in a number of different platforms. The two examples here are perfect for a company such as Net-A-Porter showcasing beautiful products from multiple angles and allowing a large amount of data to be showcased in a small canvas area.
Clarks wanted to improve their online experience when searching for specific products. We decided to design a filter system to enable their customers to find exactly what they want quickly and easily.
As mobile browsing and overall device usage takes over, a mobile first approach takes precedent when designing especially with a younger audience. With these concept artworks i have introduced sliders and hover animations to maximise the amount of relevant information you can have on a smaller screen. Mobile browsing and usage is just as engaging if not more so if designed correctly.
Gerber had a very structured template and brand guidelines for their approach in email marketing and design. Their campaigns were very frequent so the designs that were produced had to be quick but of an expected quality. We would produce completely responsive, animated designs that were relevant and within their constraints on a weekly basis.
We were tasked by Hiscox to improve the user experience of their website homepage and increase interactivity with their quoting system. Introducing a quick quote section was an affective way of achieving this, designing it in a way that it was easily accessible on all devices and not too overwhelming for the user to just scroll past and not engage.
A fully responsive, bespoke email template design. With a vast number of different modules, the Joules template was a beautiful and extremely versatile example of what can be achieved within the platform.
This concept work is an example of progressive email marketing and user profiling, using interactivity as a method to gain data and improve the customers experience in a quick & seamless manner.
A modern & stylised template that works perfectly on all devices, which is especially important with such a youthful customer base.
This concept work for Philips was a vision to create a singular app for the brand. We looked at a possible customer journey touching on some key points such as loyalty programs & earning points, profile building, integrated third party apps including social media, external interaction when outside the app plus numerous other ideas.
A mixture of web and email campaigns including promotional, interactive, re-engagement and completely original design ideas.
Over a number of years TomTom produced a series of briefs for their digital and print campaigns. Ranging from special events to product launches the variation in design was extreme but kept within their guidelines. As with the majority of my work a mix of design expertise was applied to achieve the best results.
A user experience project to introduce tariff selection. Clean, interactive & engaging design.
Concept Ui & Ux design for an online user portal.